About me

Daniel Zayas

Making Complex Products Easier to Build

I’m a Program Manager at Ultra PRO, where I oversee licensed product lines for brands like Pokémon, Bethesda, and others in the toys and games space. My focus now is trading card game accessories, but my experience spans the full CPG pipeline. I’ve worked directly with international factories, R&D teams, and marketers, managing everything from early concepts to mass production. I approach each challenge with a systems mindset, prioritizing clarity, efficiency, and measurable outcomes. I was recently recognized in the Wrike Elite 100 for my expertise in workflow management and cross-functional collaboration. I lead with process but stay grounded in the people behind the projects. My specialty is guiding teams through change, especially when old habits or unclear systems are holding them back. I enjoy helping others see how the right structure can support both performance and day-to-day satisfaction. At the core of my work is a drive to improve how teams build, scale, and deliver.

I believe strong systems lead to better decisions, faster execution, and less chaos. Whether launching a new product or refining a workflow, I bring stability to fast-paced environments.

Location
Los Angeles, California
What I tell people I Do
Toymaker
Alma Mater
Arizona State University
Latest Degree
Master of Project Management
Connect with me

My Specialties

My work spans the full product journey, combining structure, insight, and execution. These specialties reflect where I bring the most value to creative teams navigating complex launches.

01.

Project Management

Delivering complex projects from concept to launch with clear timelines, cross-functional coordination, and accountability at every stage.

02.

Change Management

Driving adoption and alignment during process or organizational shifts by anticipating friction points and communicating with intent.

03.

Product Research

Translating trends, user behavior, and market data into actionable product insights that reduce risk and sharpen development focus.

04.

Vendor communication

Managing global factory relationships with clarity and consistency to keep timelines on track and production aligned with spec.

05.

Workflow Optimization

Designing and improving internal processes that reduce delays, clarify ownership, and create scalable systems for repeatable success.

06.

Go-to-market Planning

Coordinating cross-functional efforts to bring products to market smoothly, from early concept validation through launch readiness and distribution.

Memberships & Awards

This is the formal recognition of years spent building, improving, and delivering. Wins that helped move things forward.

Project Management Professional

Active and in good standing, with continuing specialization in agile frameworks and change management.

Wrike Elite 100

Recognized in the Wrike Elite 100 as a top global user for advanced workflow design and project execution.

Green Project Management

Certified in Green Project Management (GPM), with a focus on sustainable project practices.

R.G.S Awards

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2021

S.A.R Awards

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2022

A.W.C Awards

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2022

Design That Makes a Difference.

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People Talk About Me

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Randy Reid

CEO, R & R

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Eugene Hart

CEO, M & O

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Michael Dening

CEO, O & S